How to Properly Recruit Salespeople

February 11th, 2017 | by Kimberly Gonzalez
How to Properly Recruit Salespeople

It is really important to have by your side the best possible person to sell stuff for you, but in order to have that, you need to recruit those people. That’s basically what sales recruitment is. This is a process that is in no way easy, and is considered to be highly challenging and extremely demanding. Also, this can also create some costs, most notably when the people recruit the wrong salesperson. This can be a waste in several levels. The first one of those, being the fact that you’ve wasted both time and resources during the process of recruitment, the second one of them being the fact that you’ve lost some new potential sales due to the fact that the recruited salesperson wasn’t able to complete the sale, and the third among wastes includes the damage that could happen to you and your reputation!

If such a case happens, one should not just sit down and cry; there are things that can be done in order to make sure that this never happens. Of course, there is no bulletproof way of recruiting new salespersons that is only going to provide you with the best sellers in the entire world. We have to keep in mind that this is about people, and the people are a source that is extremely intangible. There are still some things you can do during your recruitment to make sure that you hire the best possible sellers out there.

The first thing you can do in order to improve your recruitment program is to make a clear definition of the sale role, and what are the exact skills every future seller needs to have, as well as what kind of knowledge they ought to possess. This will extremely benefit any new business owners, as sales is at the heart of business growth.

The next necessary thing that needs to be done is deciding which the selection criteria is that you are going to use during your recruitment program. Make sure you decide which is the barest minimum that your future sellers needs to have when it comes to their skills and knowledge, their track record, their relevant sales experience, their market sector experience, as well as their personality, behaviour and attitude.

Then, after this, you need to establish how the interviews with the possible future sellers are going to look like. Basically, this means that you need to carefully plan the interview, and prepare it the best to your abilities. Of course, you’re not an expert in this field, so make sure you come in contact with some of them, and ask them what the best way of doing that could be. Planning is half the job done; you just need to make sure you do it properly.

And finally, you need to have a good introduction program. Make sure that the program informs the future salesperson all about their role, about the company they are going to work in, about the standards your company employs in order to get the job done, etc. All in all, make sure you get the new salesperson up to speed with pretty much everything.

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Kimberly Gonzalez

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