Email Marketing Top Tips

October 22nd, 2014 | by Kimberly Gonzalez
Email Marketing Top Tips

Image source – Gmail.

As an entrepreneur and a business owner, email marketing is one of the methods for effective marketing that you may have used or are planning to use. This is a very effective method for spreading the word about your business especially if you have large newsletter subscribers or otherwise. This however, could prove to be a real daunting task especially for start ups and beginners. Before we explore a few success tips that you may chose to adopt into your advertising campaigns, let us first understand why email marketing is important for businesses.

Why email marketing is still effective and viable

  1. Simple and quick

Composing an email is very quick. This is a very efficient way of sending one similar message to thousands even millions of potential clients at the click of a button.

  1. Personal and customizable

With emails, you are able to edit every single detail, including the message, the length of the message, the color scheme and even add links, for this reason an email can be customized to be very personal in regard to the audience that your business targets.

  1. Affordable

If finance for your advertising campaign is limited, then this would probably be a good campaign method to advertise your business because there is little to no cost associated with it.

  1. Focused on relationships

Due to the personal nature of emails, this is definitely a good way to forge lasting relationships with your clients and potential clients. Emails can also foster loyalty among your clients because every client feels cared for and can get in touch with you easily and faster.

  1. Measurable

Once you choose an email marketing service, one of the benefits you enjoy is the tracking ability of your campaigns. A few things that you are able to track are delivery rates, bounce rates, open rates, click through rates and unsubscribe rates.

  1. Popular on social media platforms

Social media platforms today require the use of email addresses to set up an account and to do various other activities this means most people access their emails almost on a daily basis while viewing updates from social media platforms.

  1. Oriented towards action

There are a few options that are carried out by email recipients and such include: reply, forward, click through, sign up or buy. If you think about it, emails can be like a transaction medium you can even use it to drive traffic to your site and generate sales.

  1. Mobile and global

According to IDC’s study, email is the most popular activity on Smart phones and mobile devices with 78% of 18-44 year olds using their devices for email. This means that you will probably reach billions of people globally on all devices.

Most people would rather do with one less email due to their flooded inboxes therefore it is important to adopt the right tack ticks to ensure that your email campaign is effective. We will take a look at a few aspects that you should consider while beginning your campaign.

Writing engaging emails

Engaging emails should not just be emails that contain many links and any other distractions that may lead to a reader ignoring it, it should be appealing in a way that the recipients will want to read it and explore further. Here are a few tips on how to write engaging emails:

  1. Keep it short and sweet.
  2. Do not stick to a specific formula rather handle your ideas properly as they flow.
  3. Do not be vague. Explain your point precisely while keeping it short.
  4. Use words and phrases that sound human and add some personality into your sentences. Nobody likes automated emails.
  5. Refer to the recipient in a way that they feel that the email was exclusively meant for only him.
  6. Ask questions the way you would in a face to face conversation. This will raise the curiosity of the recipient to explore further.
  7. Use font that is easily readable and well organized.
  8. Use warm colors if you would like to add a bit of contrast into your emails.

After dispatching your emails to relevant subscribers and would be clients, it is important to note that most of the recipients will probably not recognize you therefore it may lead to a few of them ignoring your email and not reading it. There is no guarantee that your email will be opened. However, there are a few tricks that could help you and make your recipients open your emails and take interest.

Get your emails opened

  1. Use simple but strong words. Emotional words are known to attract attention.
  2. Make your subject stand out. Be precise in the subject line and give a clue of what the email is about.
  3. You may choose to use numbers and certain characters that command curiosity.
  4. Offer a real reward especially in the subject line. This is highly effective.
  5. Use something new every time you send out emails. People are generally attracted to creativity.

The whole point of writing and sending emails is to definitely generate sales in the end therefore it is important to look at some of the tips that you would adopt while trying to sell through your email campaigns.

Selling In your Emails

  1. First strike a dependable and trusted relationship then afterwards your recipients will readily and reluctantly buy from you.
  2. Be clear and precise on what exactly your recipients should do. People will not purchase anything online if they do not know exactly what is.
  3. Clearly state benefits of your recipients buying your product or service in the email.
  4. Explain to your recipients what they stand to lose.
  5. Present a deadline so that your recipients do not procrastinate but always extend the deadline often to avoid losing readers and clients who do not have available funds at that time.
  6. Always state your operation times if not 24/7.
  7. Only use relevant and sufficient links. Do not overwhelm your readers with a lot of links that lead to the same place.
  8. Repeat only regularly and not too often the important facts and points in case your readers get lost while reading.

There is no denying that email marketing is an advertising method that has proved to be very effective and efficient if carried out in the proper way. These are just a few tips that should get you on your way while you plan on advertising using emails. Every now and then you have to prove your value to subscribers and readers, you have to make them feel cared for and in return they offer you their trust as a friend and in the end they are happy to do business with you.

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Kimberly Gonzalez

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